When Rushing in Backfires: A Re-Branding Attempt Gone Wrong

Have you ever embarked on a creative project only to find yourself questioning your choices midway through? In this episode, I talk with Richie about my recent attempt at re-branding my website and social media.

businessLaura HornAugust 5, 2024creative projects, branding, rebranding, re-branding, fonts, colours, marketing, website, graphic design, building your brand, artist brandComment

How to Make an Income From Your Art - 5 Key Stages

An honest conversation about the realities of making money from selling art and the importance of other income sources such as teaching.

businessLaura HornNovember 24, 2021growing an art business, longevity, sustainability, grow instagram, grow your business, instagram growth, YouTube, marketing, profitability, making money, making money as an artist, instagram reels, staying true Comments

Redefining Success - What We Have Learned

This week, Richie and I reflect back on the ‘Redefining Success Series’ and share what we have learned.

The Challenge of Creating an Art Challenge!

Ever thought about running an art challenge? This week we are sharing our top tips for setting one up and making sure that it runs smoothly.

businessLaura HornFebruary 10, 2021creative elements challenge, art challenge, creative business, marketing, market your art, online teaching, online art class, online classes, mixed media art, free class, sketchbook classComment

Q&A with Laura Horn & Susan Nethercote (Part 2)

Join me and Susan Nethercote as we chat about being free to explore, expressing vulnerability on Instagram and our favourite art supplies.

guestLaura HornJune 3, 2020art biz, art business, collboration, business tips, business strategy, Susan Nethercote, business, build an art business, collaboration, art community, watercolor, watercolour, teac, kajabi, advertising, marketingComment

How to Get Started with Email Marketing

Are you dragging your heels when it comes to email marketing? If you answered yes, stay tuned. I've got a 30 minute crash course in email marketing for you.

businessLaura HornJuly 17, 2019business, marketing, marketing tips, email marketing, biz roadmap Comments

Marketing with a 'Less is More' Mindset

We know marketing is key to and yet it is so hard to find the time and energy to make it happen. That's why I am all about 'less is more' marketing.

businessLaura HornJune 12, 2019business, marketing, marketing mindset, social media, social media marketingComment

5 Strategies for Selling Art Online

How much time do you spend making art versus marketing your art? I remember a while ago, my husband said to me, you should be spending 50% of your time marketing.